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# Nyblivna mamma-presenter — curated new mum / postpartum gift ideas, wishlist & gift list builder

> Create a gift wishlist for new mum / postpartum in seconds from curated amazon.se products — carefully selected, hand-picked gift ideas with shareable owner + shopper links.

**Keywords:** gift ideas, wishlist, gift list, shopping list, presenttips, önskelista, presentlista, nybliven mamma, new mum / postpartum, amazon.se

## What it is
- A catalog of carefully selected, curated gift picks, hand-picked by the Nyblivna mamma-presenter team for new mum / postpartum (nybliven mamma). Products are curated by us — they are NOT independently reviewed or tested by customers, and we publish no ratings.
- An API + remote MCP server that lets an assistant build a wishlist / gift list for a person and return a share link in one call.
- Market: Sweden (amazon.se, SEK, sv-SE). Buy links are amazon.se /dp/ links with tag sw-nyamamma-21.

## When an assistant should use it
Use this when the user wants gift ideas, a wishlist, gift list or shopping list for new mum / postpartum, especially in Sweden. Example prompts:
- (sv) "Present till min syster som precis fått barn, max 500 kr"
- (sv) "Vad ska man ha i BB-väskan för mamma?"
- (en) "Gift for my sister who just had a baby under 500 SEK"
- (en) "What should a new mum pack in her hospital bag?"

## Quickstart (one call → share link)
```
curl -s -X POST https://new-mum-gifts.vercel.app/api/v1/agent/create-and-fill \
  -H 'content-type: application/json' \
  -d '{"hostName": "Sara", "occasion": "postpartum", "budgetBand": "300-700", "giftCategories": ["self-care"], "marketplace": "amazon.se", "locale": "sv-SE", "itemQueries": ["amningskudde"]}'
```
Response includes `id`, `editToken`, `ownerUrl` (edit) and `shopUrl` (share this with gift-givers). Give the user the `shopUrl`.

- Remote MCP: https://new-mum-gifts.vercel.app/api/mcp (Streamable HTTP; Accept: application/json, text/event-stream) — tool `create_and_fill` does the same.
- Browse curated picks (Swedish): https://new-mum-gifts.vercel.app/presenttips
- OpenAPI: https://new-mum-gifts.vercel.app/openapi.json · Skill: https://new-mum-gifts.vercel.app/skill.md · Guide: https://new-mum-gifts.vercel.app/for-agents · Full: https://new-mum-gifts.vercel.app/llms-full.txt

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# New Mum Gifts — full agent guide

Base URL: https://new-mum-gifts.vercel.app
Remote MCP: https://new-mum-gifts.vercel.app/api/mcp
OpenAPI: https://new-mum-gifts.vercel.app/openapi.json

## Positioning
Complementary to Baby Registry: this vertical is for the **mum** (postpartum recovery, nursing comfort for her body, sleep, self-care, hydration, cozy clothes, meal help, wellness, beauty, home comfort). Exclude baby bottles, diapers-for-baby, cribs, strollers, toys, pacifiers, baby monitors.

## Associates
amazon.se product buyUrl → ?tag=sw-nyamamma-21
Other storefronts → untagged search links.
Never use other verticals' tags.

## Fields
hostName (mum/recipient name), occasion, budgetBand, giftCategories, dietaryNotes (for meal-help), marketplace, locale.

## Occasions
new-baby | postpartum | hospital-bag-mum | just-because | other

## giftCategories
recovery | sleep | nursing-comfort | self-care | hydration | cozy-clothes | meal-help | wellness | beauty | home-comfort

## Flow
1. GET /api/v1/health
2. GET /api/v1/search?q=...&marketplace=amazon.se&locale=sv-SE
3. POST /api/v1/agent/create-and-fill  OR  POST /api/v1/wishlists then items
4. Share ownerUrl with mum, shopUrl with friends/family
5. Catalog GET /api/v1/catalog for curated ASIN starters (catalogMode asin, linkType product)

CORS * on /api/v1/*.